When is Prime Day in 2023 in India? Amazon Prime Day Dates
When is Prime Day 2023 in India? July Dates and how long the shopping event will be, learn all about it on Whatprice.

The Prime Day, Amazon’s massive annual summer shopping event in India, will be returning in July on 15th and 16th. The Prime Day brought huge sales with Prime members purchasing over 175 million items during the 2-day sale last year alone. As always, we can expect great deals on electronics, fashion, furniture, and appliances (more details below).
It is important to note that the Prime Day event is exclusively for Amazon Prime members. You will need to be a Prime member (you can sign up for a 30-day free trial here), which also comes with fast free shipping, streaming music and video, and more. Find out about Amazon Prime Day 2023 Deals & Sale and other offers with comprehensive coverage here on Whatprice India.
When is Prime Day?
Since the very first Prime Day in 2015, the event has always been held in mid-July every year. Since Amazon Prime Day is no longer a single-day event, this year’s event will be a 48-hour sale on Saturday, July 15, and Sunday, July 16. The sale typically starts at 12 am IST and continues until 11:59 pm the following day. It’s also interesting to know that deals tied to Prime Day will actually begin before the Prime Day, so starting from July 1, you can expect to see Prime Day perks across Amazon.

How does Prime Day work?
Since Prime Day is held in mid-July, Amazon sale starts offering “early deals” for Prime members to create excitement leading up to the main event. You can find good discounts on Amazon’s own products, including Echo/Alexa devices, AmazonBasics items, and subscriptions like Amazon Music Unlimited and Kindle Unlimited. During the main event, thousands of deals are released in batches, including “Prime Early Access Deals” and “Lightning Deals” that have limited quantities and time limits.
Amazon publishes lightning deals a few hours before they go live on Prime Day. The Amazon App has a “Watch” tool that allows you to subscribe to push notifications when the lightning deals become available. If you spot a lightning deal you’re interested in, you can set a reminder in the Amazon app to notify you when that deal is ready to be purchased.
Amazon Prime Day Dates
Year | Dates |
---|---|
2023 | July 15th – 16th |
2024 | July 9th – 10th |
2025 | July 8th – 9th |
2026 | July 14th – 15th |
2027 | July 13th – 14th |
How to score big discounts during Amazon Prime Day?
Exclusive Deals
Prime Day offers a wide range of exclusive deals and discounts on thousands of items across various categories, including electronics, home appliances, clothing, and more. These deals are often comparable to or even better than Black Friday or Diwali sale.
Lightning Deals
During Prime Day, Amazon features limited-time, limited-quantity Lightning Deals. These offers usually have significant discounts, but they sell out quickly. Shoppers can grab excellent deals on products they’ve been eyeing if they act fast.
Early Access Deals
Amazon Prime members typically enjoy early access to select deals before they are available to the general public. This gives Prime members an advantage in snagging sought-after items before they sell out.
Prime Membership Benefits
Prime Day serves as a reminder of the various benefits that come with an Amazon Prime membership, such as free two-day shipping, access to streaming services like Prime Video and Prime Music, and exclusive discounts at Whole Foods Market.
New Product Launches
Brands often use Prime Day as an opportunity to launch new products with special deals or exclusive bundles. This gives shoppers a chance to be among the first to try new items at discounted prices.
Amazon Prime Day is a significant shopping event for both Amazon and its customers, providing an opportunity to take advantage of exclusive deals, discover new products, and make the most of the benefits that come with an Amazon Prime membership.
How do I stay updated?
Instead of sifting through millions of items to find the best deal, you can visit the Whatprice Prime Day 2023 sale page for a curated list of the best deals this year. The page features only the top 10 hand-picked deals under popular categories selected by our expert team. You can also stay updated with our daily newsletter and follow us on Facebook, Pinterest, and Instagram for all things Prime Day 2023.