Amazon Launches Amazon Prime Lite Subscription Plan in India with affordable pricing for Rs. 999
Amazon has officially introduced the Amazon Prime Lite subscription plan in India, offering users a more budget-friendly alternative to the standard Amazon Prime membership. While the Lite plan comes with a lower price tag, it does come with some compromises in terms of benefits. Let’s take a closer look at the features, pricing, and target audience of the Amazon Prime Lite subscription.
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The Amazon Prime Lite subscription is a slightly toned-down version of the regular Prime membership, designed to be more affordable. Priced at Rs 999, it offers a cost-saving of Rs 500 compared to the standard Prime membership, which is priced at Rs 1,499. However, there are differences in the benefits offered by the two plans.
The standard Amazon Prime subscription provides a wide range of benefits, including one-day delivery, two-day delivery, scheduled delivery, and same-day delivery options. It also includes morning delivery to eligible addresses at a nominal fee of Rs 50 per item. Free standard delivery is available without any minimum order value requirement.
Amazon Prime vs Prime Lite Price:
– Unlimited 5% cashback on Amazon Pay ICICI credit card
– Free e-books, Gaming & more
– Unlimited 5% cashback on Amazon Pay ICICI credit card
Additionally, users can enjoy five percent cashback on Amazon Pay ICICI Bank credit card transactions. Prime Reading benefits, access to Amazon Music with unlimited ad-free streaming, and unlimited ad-free video streaming on Amazon Prime Video are also included. Other benefits include early access to lightning deals, no-cost EMI options, and free in-game content.
In comparison, the Amazon Prime Lite subscription offers free two-day delivery and standard delivery options. Morning delivery to eligible addresses is available at a slightly higher fee of Rs 175 per item. Users can enjoy free standard delivery as well. Like the standard subscription, the Lite plan offers five percent cashback on Amazon Pay ICICI Bank credit card transactions.
Also See: Prime Day Deals in India
It also provides early access to lightning deals and includes Amazon Prime Video benefits, allowing unlimited video streaming of movies, Amazon originals, and live sports on two devices in HD quality, albeit with ads.
Amazon Prime vs Amazon Prime Lite Pricing and Benefits
| Benefits | Amazon Prime Subscription | Amazon Prime Lite Subscription |
|---|---|---|
| Pricing | Rs. 1,499/- | Rs. 999/- |
| Delivery Options | One-day, two-day, scheduled, and same-day delivery options | Free two-day and standard delivery |
| Morning Delivery | Available at Rs 50 per item | Available at Rs 175 per item |
| Free Standard Delivery | Yes, no minimum order value required | Yes |
| Cashback on Amazon Pay ICICI Bank Card | 5% | 5% |
| Prime Reading | Borrow eBooks, comics, and more from the Prime Reading catalog | Not included |
| Amazon Music | Unlimited ad-free access to playlists, stations, songs, and albums | Not included |
| Amazon Prime Video | Unlimited ad-free video streaming of movies, Amazon originals, live sports, and TV shows | Unlimited video streaming across two devices in HD quality with ads |
The Lite membership is ideal for users who prefer a more budget-friendly option and do not rely heavily on the fastest possible delivery offered by Amazon India. Moreover, if users already have other music subscriptions, the absence of Prime Music in the Lite plan makes it a practical choice. However, it’s important to note that the Lite membership does not include free one-day delivery and limits Prime Video streaming to two devices in HD resolution with ads.
